Agenda
Agenda
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Tuesday
December 3, 2024
Registration
December 3, 2024, 09:00 AM - 9:30 AM
Retailer conundrum: join an ad network or create your own?
December 3, 2024, 9:30 AM - 10:15 AM
- Drivers to create retail media networks
- Advantages of global retail ad networks
- The future of SMB retailers
The path to programmatic retail media
December 3, 2024, 10:15 AM - 11:00 AM
- Standardization and enhanced measurement
- Integration with DSPs and SSPs
- The omnichannel programmatic challenge
Head of Journey Retail Media & National Dir. of Channels & Digital Learning, Artplan
Moderator
Coffee Break & Networking
December 3, 2024, 11:00 AM - 11:30 AM
Coffee Break & Networking
Integration of "social commerce" and retail media networks
December 3, 2024, 11:30 AM - 12:15 PM
- “Search shopping” ads platforms
- Paid social and retail media
- Are integrations worth the effort?
The challenge of reliable attribution
December 3, 2024, 12:15 PM - 1:00 PM
- Data & privacy issues facing retailers, brands and agencies
- Measuring the effectiveness of retail media campaigns
- Data clean rooms and retail media
Lunch & Networking
December 3, 2024, 1:00 PM - 2:00 PM
Lunch & Networking
Retail media for services and new verticals
December 3, 2024, 2:00 PM - 2:45 PM
- Delivery, transportation, hotels and travel commerce media
- The demand for first-party data from unique audience commerce media
- New revenue stream potential
Head of Data Analytics & BI LATAM - Business Manager Brazil, Brainlabs
Moderator
360 integration: key to omnichannel success
December 3, 2024, 2:45 PM - 3:30 PM
- New in-store ad tech & measurement
- Keys to omnichannel success
- Interacting with customers and gaining their attention
Innovation trends in retail media
December 3, 2024, 3:30 PM - 4:15 PM
- Data-driven personalized shopping experiences
- Omnichannel strategies for a seamless customer journey
- The rise of social commerce and influencer marketing
Head of Media - Account Group: Cielo, Livelo, Bradesco Seguros, Havaianas, BRF (Perdigão), Grupo Habib’s & Rappi
AlmapBBDO
Diretor de inteligência de mercado, ABComm - Associação Brasileira de Comércio Eletrônico
Moderator
Caffeine Conect
December 3, 2024, 4:15 PM - 04:45 PM
Coffee Break & Networking