Retail Media Ad Days Brasil 2024





Our Speakers

Alexandra Mendonça

Retail Media Director - Ads

Casas Bahia

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Andrea Rozenberg

General Manager Retial Media & Monetization LATAM


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Cibele Moraes

Retail Media Manager

Leroy Merlin

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Ivan Moreno Barbosa

Digital Commerce Manager


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Marcello Berland

VP Comercial


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Natália Campos

Digital Sales Manager


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Paulo Sérgio Mariano

Retail Media, Data & Monetization Manager

Grupo Pão de Açúcar (GPA)

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Renato Domingues

Head of Sales & Agencies

Magalu Ads

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Key topics 2024

Why attend our event?

VIP Meeting Service

Meetings are fundamental and there is no substitute for face-to-face interaction. Our dedicated professionals will help you pre-arrange meetings with your key targets and facilitate onsite introduction to ensure you meet the right targets.

Meet & generate leads

A unique place to establish relationships with new client and suppliers. Develop high-profile relationships and generate sales leads to boost and propel your business.

Networking Activities

Get exclusive interactions with high-level representatives. We provide a relaxed yet professional environment where you engage with conversations with your target audience, ranging from private dinners, lunches and cocktail parties.

Market Intelligence

All our events are developed jointly with market research offers. We provide the most accurate and granular sets of data about the Telecom, Media and Technologies markets.

Find out more about our new Intelligence Services that led to the creation of this exclusive event.

Our Research Highlights

Netflix strikes first and grows like never before in Latam

Netflix saw record growth in Latin America in Q4 2023. It achieved a 5.4% quarterly increase in subscribers, something it hadn't done since 2020 during the pandemic. The last quarter also marked an exceptional year in which it managed to return to double-digit year-on-year growth and add more than 4.3 million accounts. Behind the success are the new plans with lower prices: Ad-tier and, mainly, account sharing crackdown.

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Pay TV in Latin America: is super-aggregation the way forward?

Cable operators and streaming platforms, previously perceived as competitors, now collaborate and join forces in search of strengthening their positions in the market, also allowing OTT players to reach more households and benefit from billing partnerships with Telcos. For OTT platforms whose costs have risen sharply with content investments and operational costs, the profitability of this strategy is questionable.

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Novotel São Paulo Jaraguá Convention                              R. Martins Fontes, 71 - Centro Histórico de São Paulo, Brasil

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